{"id":6365,"date":"2026-03-04T14:05:26","date_gmt":"2026-03-04T12:05:26","guid":{"rendered":"http:\/\/jhb-digital-dev\/trufm\/?page_id=6365"},"modified":"2026-03-19T21:12:57","modified_gmt":"2026-03-19T19:12:57","slug":"about-trufm","status":"publish","type":"page","link":"https:\/\/www.trufm.co.za\/trufm\/about-trufm\/","title":{"rendered":"About TruFM"},"content":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1773947575852{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h4 dir=\"ltr\">Station Profile<\/h4>\n<p dir=\"ltr\"><strong>Like No One Else&#8230;<\/strong><\/p>\n<p dir=\"ltr\">The station is unique in the SABC PBS stable as it is the only station primarily targeting the youth with two languages of broadcast, IsiXhosa and English. This differentiating factor matters as it provides the youth with a platform to express themselves, to engage with each other and interact with the rest of the world. This is done within the context of our mandate to inform, educate and entertain, to support and develop culture and as far as possible ensure the fair and equal treatment of the predominant languages in the province.<br \/>\nIn essence, trufm is a platform of expression for young people without being judged.<\/p>\n<h4 dir=\"ltr\">Vision:<\/h4>\n<p dir=\"ltr\">To become the leading, credible voice and face of the nation and continent.<\/p>\n<h4 dir=\"ltr\">Mission:<\/h4>\n<p dir=\"ltr\">A high performing, financial sustainable, digitised national public broadcaster that provides compelling informative, educational and entertaining content via all platforms.<\/p>\n<h4 dir=\"ltr\">Values:<\/h4>\n<p dir=\"ltr\">Respect<br \/>\nTrust<br \/>\nIntegrity<br \/>\nQuality<\/p>\n<h4 dir=\"ltr\">Music Format<\/h4>\n<p dir=\"ltr\">Kwaito, R&amp;B, Hip Hop, Afro Pop, Pop, Gospel and House are the most popular music genres amongst young South Africans between 16-34 years<\/p>\n<h4 dir=\"ltr\">Broadcast Languages<\/h4>\n<ul dir=\"ltr\">\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0isiXhosa 40%<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0English 60%<\/li>\n<\/ul>\n<h4 dir=\"ltr\"><strong>trufm Vision<\/strong><\/h4>\n<p dir=\"ltr\">To satisfy the increasing needs of young people through highly creative, trendsetting, Informative and entertaining programmes, thereby providing an effective and lucrative platform for marketers<\/p>\n<h4 dir=\"ltr\">Ways of listening to trufm<\/h4>\n<ul dir=\"ltr\">\n<li>Normal Radio Frequencies \u2013 89.3 &#8211; 107.8<\/li>\n<li>Audio Streaming \u2013 on this website<\/li>\n<li>Audio Bouquet \u2013 DSTV Channel 816<\/li>\n<li>Podcasting \u2013\u00a0<a href=\"https:\/\/omny.fm\/shows\/trufm-podcast-1\" rel=\"nofollow noopener\">https:\/\/omny.fm\/shows\/trufm-podcast-1<\/a><\/li>\n<\/ul>\n<h4 dir=\"ltr\"><strong>Latest Achievements<\/strong><\/h4>\n<p dir=\"ltr\">2019 Liberty Radio Awards winners:<\/p>\n<p dir=\"ltr\">Hall of Fame inductee \u2013 Kid Nkayi<\/p>\n<p dir=\"ltr\">News and Actuality show \u2013 Incoko hosted by Babalwa Gxowa<\/p>\n<p dir=\"ltr\"><strong>Find your way to&#8230;<\/strong><\/p>\n<p dir=\"ltr\"><a href=\"http:\/\/www.trufm.co.za\/\">www.trufm.co.za<\/a><\/p>\n<h4 dir=\"ltr\">Listenership<\/h4>\n<p dir=\"ltr\"><strong>Typical Listener:\u00a0<\/strong>The trufm listener is a male or a female between the ages of 15 \u2013 34 and very proud of his\/her Xhosa heritage. The trufm listener is very aspirational and hungry for education; development and employment opportunities.<\/p>\n<h4 dir=\"ltr\">Station Footprint<\/h4>\n<p dir=\"ltr\"><img decoding=\"async\" title=\"\" src=\"http:\/\/www.trufm.co.za\/sabc\/wcm\/connect\/36054dfd-c3cf-4cdf-a597-dcbcaeaad9fc\/1\/coverage1.png?MOD=AJPERES&amp;CACHEID=36054dfd-c3cf-4cdf-a597-dcbcaeaad9fc\/1\" border=\"0\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1773947575852{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;}&#8221;][vc_column][vc_column_text] Station Profile Like No One Else&#8230; The station is unique in the SABC PBS stable as it is the only station primarily targeting the youth with two languages of broadcast, IsiXhosa and English. This differentiating factor matters as it provides the youth with a platform to express [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3481,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6365","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.trufm.co.za\/trufm\/wp-json\/wp\/v2\/pages\/6365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trufm.co.za\/trufm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.trufm.co.za\/trufm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.trufm.co.za\/trufm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trufm.co.za\/trufm\/wp-json\/wp\/v2\/comments?post=6365"}],"version-history":[{"count":2,"href":"https:\/\/www.trufm.co.za\/trufm\/wp-json\/wp\/v2\/pages\/6365\/revisions"}],"predecessor-version":[{"id":6615,"href":"https:\/\/www.trufm.co.za\/trufm\/wp-json\/wp\/v2\/pages\/6365\/revisions\/6615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trufm.co.za\/trufm\/wp-json\/wp\/v2\/media\/3481"}],"wp:attachment":[{"href":"https:\/\/www.trufm.co.za\/trufm\/wp-json\/wp\/v2\/media?parent=6365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}