Station Profile
Like No One Else…
The station is unique in the SABC PBS stable as it is the only station primarily targeting the youth with two languages of broadcast, IsiXhosa and English. This differentiating factor matters as it provides the youth with a platform to express themselves, to engage with each other and interact with the rest of the world. This is done within the context of our mandate to inform, educate and entertain, to support and develop culture and as far as possible ensure the fair and equal treatment of the predominant languages in the province.
In essence, trufm is a platform of expression for young people without being judged.
Vision:
To become the leading, credible voice and face of the nation and continent.
Mission:
A high performing, financial sustainable, digitised national public broadcaster that provides compelling informative, educational and entertaining content via all platforms.
Values:
Respect
Trust
Integrity
Quality
Music Format
Kwaito, R&B, Hip Hop, Afro Pop, Pop, Gospel and House are the most popular music genres amongst young South Africans between 16-34 years
Broadcast Languages
- isiXhosa 40%
- English 60%
trufm Vision
To satisfy the increasing needs of young people through highly creative, trendsetting, Informative and entertaining programmes, thereby providing an effective and lucrative platform for marketers
Ways of listening to trufm
- Normal Radio Frequencies – 89.3 – 107.8
- Audio Streaming – on this website
- Audio Bouquet – DSTV Channel 816
- Podcasting – https://omny.fm/shows/trufm-podcast-1
Latest Achievements
2019 Liberty Radio Awards winners:
Hall of Fame inductee – Kid Nkayi
News and Actuality show – Incoko hosted by Babalwa Gxowa
Find your way to…
Listenership
Typical Listener: The trufm listener is a male or a female between the ages of 15 – 34 and very proud of his/her Xhosa heritage. The trufm listener is very aspirational and hungry for education; development and employment opportunities.
Station Footprint
