TRUFM CASTS NET WIDER FOR BIGGER REACH
28 November 2022 – Gqeberha – Trufm, the only youth-focused radio station in the Eastern Cape, will be expanding its broadcast signal to Nelson Mandela Bay and Kouga districts when its new 91.0 MHZ FM goes live at 13:00 on Friday, 2 December 2022. The expansion will enable residents of Gqeberha, Dispatch, Kariega, Jeffrey’s Bay, Humansdorp, Cape St Francis and Oyster Bay to be part of the station’s growing listenership in the Eastern Cape.
The trufm transmitter will be launched in partnership with McDonalds SA, in conjunction with the grand opening of the McDonald’s Boardwalk store, on the same day. The dual launch festivities start at 11:00 until 16h00. Listeners will have the opportunity to win a share of R9 100 in prizes through on-air and on-the-ground activations to celebrate the 91.0 MHZ frequency under the hashtag #91.
Eastern Cape Business Manager, Loyiso Bala, says “We are thrilled to be finally launching the 91.0 frequency in our home-base, which also happens to be the Eastern Cape's most populous and largest economic hub. With an increase in listeners of more than 65% over the past two years, we are confident that trufm's expansion across the remainder of the province will result in the station becoming the largest regional radio station in the Eastern Cape over the next two years.”
About trufm
Trufm is the only radio station that targets the youth (15-35) of the Eastern Cape. It is the second biggest regional radio station in the Eastern Cape, spanning 262 000 audiences, a figure above some of Johannesburg’s hottest frequencies. Prior to the launch of the new transmitter, the station reached as far as Bizana in the eastern-most part of Eastern Cape, Makhanda (former Grahamstown) in the southern-most part and Queenstown in the northern-most part of Eastern Cape. The station prides itself as being the fertile ground that produced several well-known personalities and professionals who are now serving in more established radio brands. The station’s music format offers a diverse range of upbeat urban contemporary music. The brand’s tone and sound is upbeat, positive, inspiring, empowering, interactive and encapsulates the aspirations, style, language, lifestyle and future of the Eastern Cape youthful audience. Audiences can stream the station from www.trufm.co.za , listen through channel 816 on the DSTV Audio bouquet or through the following frequencies:
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The station is also active on digital platforms such as the recently launched SABC Plus, and on Facebook, Twitter, Instagram and YouTube on @trufm as well as TikTok on trufmza.
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Issued on behalf of SABC Corporate
Media queries: Ms. Gugu Ntuli (Group Executive: Corporate Affairs and Marketing
NtuliGM@sabc.co.za / 071877 0513
