About TruFM

Station Profile

Like No One Else...

The station is unique in the SABC PBS stable as it is the only station primarily targeting the youth with two languages of broadcast, IsiXhosa and English. This differentiating factor matters as it provides the youth with a platform to express themselves, to engage with each other and interact with the rest of the world. This is done within the context of our mandate to inform, educate and entertain, to support and develop culture and as far as possible ensure the fair and equal treatment of the predominant languages in the province.
In essence, trufm is a platform of expression for young people without being judged.


Because target listeners are highly driven to acquire further education as a way of fulfilling their desire to reach and live their aspirations, the strategic intent is to provide something for the Eastern Cape youth that will jolt them to action and pursue their dream. trufm intends to become an integral part of the day to day lives of young people. The station’s offering will assist the youth in finding lasting solutions to their challenges.
trufm believes in excellence, trendsetting and being approachable.

Music Format

Kwaito, R&B, Hip Hop, Afro Pop, Pop, Gospel and House are the most popular music genres amongst young South Africans between 16-34 years

Broadcast Languages

  •        isiXhosa 60%
  •        English 40%

trufm Vision

To satisfy the increasing needs of young people through highly creative, trendsetting, Informative and entertaining programmes, thereby providing an effective and lucrative platform for marketers

Ways of listening to trufm

Latest Achievements

MTN radio award merit award Best PBS music presenter 2012 awarded to Akhona Ngoqo

Find your way to...



Typical Listener: The trufm listener is a male or a female between the ages of 15 – 34 and very proud of his/her Xhosa heritage. The trufm listener is very aspirational and hungry for education; development and employment opportunities.

Station Footprint

Web Content Viewer (JSR 286)



Web Content Viewer (JSR 286)


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Web Content Viewer (JSR 286)